Beastly Style: College

Hey frat boy,

I’ve never done a post like this, but a friend in the writing department encouraged me to branch out!

I’m writing this as a senior in college, just a few months shy of graduation. If you are in school, I’ll assume you’re like me, living on a shoestring budget. I’m not a style professional, in fact, I believe style should be practical before expressive. But I must encourage you, friend, to step outside the standard college look — sweatpants and hoodies. Unfortunately, on top of everything else you have to worry about, you also have to care about how you present yourself because you’ve come to the first period of your life when self-presentation matters.

Over the last four and a half years, I’ve picked up tips and tricks from the fashion kids at art school, and more importantly, I’ve seen the response from professors when I wear a collared shirt and pressed pants to class. So I write this from some experience: it’s important to look like you care, even if you don’t. You may not want to think about this now, but college is a test drive for your career(s). How you treat yourself determines how others treat you, and you want them to treat you well — you’re working alongside your potential future work connections, business partners, and so on.

Unless you’re attending a very prestigious school or going into a high-demand field, you will have almost no accolades when you graduate. You will not have the years of experience so many employers demand. So even when you’re scarfing down ramen at late hours, getting little sleep, and barely remembering to brush your teeth, it’s important to look clean and presentable. Aim for better than presentable — dress to show style, commitment, and a sense of self-respect.

When you can, flip through magazines like GQ, Details, and Esquire. These magazines will simply give you a sense of current style trends, which you do not have to obey, but you should know them in order to effectively rebel against them (which itself is the true spirit of fashion). They will also give you an idea of how clothes are supposed to fit.

In my opinion, the sexiest part of a man is how he smells. Maybe I just have sharp olfaction, but smell is the first thing I notice when meeting a man. Bad breath is a killer, some B.O. is OK (but not at a formal meeting or job interview), and too much cologne is simply bad.

If you’re going to splurge on something, spend money on some good cologne. Old Spice or whatever cheap shit you used in high school won’t cut it. If you already use cologne, use less. A little goes a long way, and the beginner impulse with fragrance is to overpower the body, not accent it. Two squirts on either side of the neck, on the wrists, or on the shirt collar is plenty. (Remember: the body doesn’t smell bad. It just smells like body. Everybody has one. Keeping it clean by showering regularly — I shower once a day at the most — is more effective for smelling nice than any scented product you can buy.)

If you don’t use a hair styling product, start. If you do, use half the amount you’ve been using. Guys put too much stuff in their hair. This is admittedly my hardest struggle. I catch myself in the morning hoping another dollop of pomade will make my hair perfect until I must face the fact that I’ve used too much and have to start over. Also, wash your hair less — you’re destroying the natural oils that make your hair look good. I wash my hair once a week and use dry shampoo every third day when it looks a teensy bit icky. Instead of heavy, thick creams, clays, and pomades, I mostly just use salt spray and some Moroccan oil in my hair, because my hair is very dry. That naturally tousled, towel-dried look works on me — I need to add moisture and reduce volume. Everyone’s hair is different, and if yours is very oily or thin, you’ll likely need to use different products. Begin the journey now of experimenting with what works best for you so that you’re not panicking before a professional interview with no idea what to do.

Stop using that shitty, sporty body wash that dries out your skin and has a silhouette of an athlete on the bottle. In the shower, I try to only use natural products. Humans have been caring for their bodies in nature for a long time and the current onslaught of manmade chemicals for skin is needless at best and harmful at worst.

Try Dr. Bronner’s Magic Soap, which comes in a variety of scents. It’ll be the strangest soap bottle you’ll ever own, with pseudo-Christian, cultish messages about “all-one cleanliness” printed in micro-text around the thing, but it’ll clean you with no synthetic preservatives or detergents.

For my hair, I sometimes use Baxter of California Hard Cream Pomade if I’m going to a special meeting or date night (or having a bad hair day and need some extra help). Hans de Fuko sponge wax is also great but has less hold. I also recently discovered Uppercut Deluxe‘s line of excellent styling products, and the line offers something for all hair types. Added bonus: all these products are inexpensive.


For cologne, my current favorite is Luna Rossa by Prada. This cologne is what I imagine Daniel Craig wears when he leans in the doorway of his oaken bedroom, naked, steamed from a hot shower, his pendulous cock and balls swinging as he saunters over to the bed. This cologne smells clean and sexy and is very versatile. I bought my last bottle in London for about £90, so I estimate it costs around $120.

Any cologne from English Laundry is great, but on days when I want to slum it and smell like sexy, farm-raised white trash, I wear Hollister’s Jake. Don’t judge.

There are thousands of blogs dedicated to skincare, and I think the majority of the advice they offer is excessive and designed to make you spend a lot of money. Skincare regimens change from man to man, but every man must have one. You’ll find what works best for your skin through trial and error. Guys with acne should follow the advice of their dermatologist. The rest of us should probably moisturize every day and do little else.

I was recently encouraged to stop washing my face in the shower by a man with beautiful skin who explained that he never washes his face — ever. In fact, he said, he only breaks out when he washes his face. I’ve had a problem with breakouts my entire life so I was hesitant to follow this advice — I wash my face relentlessly because I used to have really bad acne — and I was surprised to find that my skin adjusted nicely to not being washed. Here’s the logic: when you wash your face, you strip your skin of its natural oils, which dries it out. To compensate, your skin produces more oil, which results in breakouts. Then you’re just playing a constant game of catch-up, like a dog chasing its tail. I now wash my face a little less frequently than once a week, but I may stop completely someday. I also use a shine-reducing moisturizer from Kiehl’s — Oil Eliminator 24-Hour Anti-Shine Moisturizer for Men — every day. It makes my oily skin look matte and refreshed.

Simple lifestyle changes are the primary driver of a better appearance: drink less, go to the gym, and try to get enough sleep. Drink plenty of water. If you’re spending your days lounging in your dorm room surrounded by pizza boxes and beer bottles, you’re going to develop bad habits. Employers don’t hire slobs and professors don’t notice or refer them.

Here’s my bit on clothes: Not every guy is a GQ guy, and certainly not every guy needs to be. There’s a popular image of a rugged, outdoorsy man who uses $400 cosmetics, wears distressed, worn-looking clothing that can’t be put in a dryer, and cleans himself with all-natural body bars that are hard to find and smell like lavender and hunting rifles. This image is stupid and unrealistic. We can’t all be him, and that’s good because he’s an asshole. Be yourself — elevated in a way that tells people you consider yourself worthy of respect. It’s fine to be a goofball or a nerd, but be a goofball or nerd who can walk into a room with confidence and make decisions. You are valuable, so dress like it.

If the beaded metrosexual movement has taught us anything, it's that you can get away with anything as long as you do it with confidence.
If the beaded metrosexual movement has taught us anything, it’s that you can get away with anything as long as you do it with confidence.

Wear clothes that fit. If you don’t feel confident in your ability to discern fashion trends enough to break them, stick to the general current guidelines — whatever they are in your part of the world — on how clothes should fit. I don’t know any college-aged people who use tailors but I’m sure they exist,  and you might need to become familiar with one after you start working professionally.

Clothing is one of the few markets in which price somewhat correlates to quality. Clothes from places like Topman tend to last longer than clothes at Wal-Mart, and while J. Crew runs a bit pricey, at least on a college budget, but it’s a good place to get essentials for a job interview. If you’re trying to save, go to H&M, although their clothes won’t have the same longevity you get from sturdier, slightly pricier retailers. Also, don’t be afraid of customizing your clothes! I’ve shredded shirts, sewn patches onto jeans, and printed my own designs on blank t-shirts. Don’t be afraid to DIY your appearance.

College is a great time to explore secondhand clothing stores. Get comfortable hunting Goodwill and thrift shops. You’ll save money and have a creative-looking wardrobe. Lastly — I know this is cliché — but confidence really is key to making your look work. Confidence and charisma paired with ratty clothes will outperform someone with no confidence wearing Gucci. I know self-confidence is an elusive beast and we all wish we had more of it, but living healthily (exercise, eating better, and spending time outside) will boost your confidence more than any purchase, relationship, or style accessory.

And seriously, brush your teeth and floss every day.

Love, Beastly

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